Out of all the
on-page factors that contribute to the ranking of your site, page
title is undoubtedly the most important. The title tag should be
placed on all of your site pages. Since the title tag is the first
thing from your site that searchers see in search engine listings
-- consider it an ambassador of your site -- there are several
points to consider: one, include a keyword or two that best
represents your page; two, write a short but descriptive title
that will create interest when found in search engine listings.
What Is A Title
Tag?
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Keywords In Title
Tags
The title tag is
your opportunity to spotlight your keyword phrase; however, you
want your title to be readable to those searchers potentially
interested in your page. Title tags stuffed with a string of
keywords without any regard for how they read in the search
listings, will suffer from poor click through rates. Try to mix
your keywords into a phrase that logically describes what can be
found on that page. This helps search engines rank the relevancy
of your page topic, along with enticing searchers to click through
to your page.
Ideally, you should
choose a different keyword for each page on your site. Google, for
instance, only allows two pages from your site to list under one
keyword phrase, so it's just common sense to make each page appear
unique. You can, however, mix two keywords together. Some
webmasters mix both a competitive and a non-competitive keyword
together in order to cover more ground.
Title Tag Length
& Branding
Try to keep your
page title between 1-8 words, since Google will only display up to
66 characters in a tag. Anything beyond that tends to dilute the
strength of your keyword phrase. Your keywords should be placed in
the title tag as early as possible. Using your site name in the
title tag is helpful for branding, but be advised that it will
slightly lessen the ranking weight of your keywords. Branding,
however, can be a valuable asset for a business, so it's a choice
you will need to consider carefully.
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