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The Myth of Online Affiliate Programs
The big myth of online affiliate
programs is that someone will "hand" you a good income. All you
have to do is sign up for Free, and it's money in the bank. In
this article, marketing legend Terry Dean cuts through the hype
and offers some sensible solutions.
The
Big Affiliate Lie
Top affiliate marketing experts
tell you that only 1 out of 100 affiliates ever really do anything
with the business. Yet, they tell everyone how much money they can
make as an affiliate! Do you see a problem here?
Having a 1% chance of success is
not the kind of business I want to start. That's even worse than
the average retail business...No thanks. It's a good thing you
don't have to accept those odds.
Those odds are for the average
"Joe." Let me tell you how the average Joe markets the affiliate
program...including their thought process.
They see an affiliate program
paying 50% commission and their mind jumps to attention. They can
make $50 off every $100 sale...They don't have to write any
ads...and all they have to do is follow the step-by-step system
already laid out for them.
In other words, they don't even
have to think either! They jump at the chance and sign up for
Free.
They get the instructions emailed
to them from the affiliate manager. The instructions tell them to
take this 5 line ad and place it in ezines. So they say, "OK, I
can afford $40 for an ad." They place the ad and one sale occurs.
Good. They at least made a $10 profit.
They say, "Hmmm, maybe that ezine
wasn't that good of one." So they place two more ads for $75 and
$100. One of these ads does well and makes 2 sales. They earned a
$25 profit (paying $75 for the ad). The second ad only made one
sale. They lost $50 on this one (since they paid $100 for the ad).
They have now made 4 sales, and have lost a total $15.
They give up on this affiliate
program in frustration. They join another affiliate program hoping
this one will be answer. Maybe that last one just didn't sell good
enough. This new affiliate program tells you to place
"Pay-Per-Click" search engine advertising.
He says, "Yes, that's the answer.
They had me placing the wrong advertising!"
Average "Joe" now spends all day
coming up with keywords. He finds out that there aren't many 1
penny opportunities out there anymore...and that you have to spend
10 cents, 20 cents, or more for most of the keywords. So he ends
up paying $100 the first month for clickthroughs and makes 3
sales.
This affiliate program pays the
same commission so this adds up to $50 in profit. The same amount
of clickthroughs occur the next month, but only 2 sales occur. So,
average Joe just breaks even this month.
So average Joe gives up on this
affiliate program and joins a new one. This time average "Joe"
says, "I know the secret now. I have to only use Free
advertising." So Joe spends 10 hours writing his first article and
sends it out to ezines.
One of them runs the article and
1 sale occurs. So average "Joe" earns $50. The only problem is
that this breaks down to only $5 an hour once you count the amount
of time spent to produce this sale. Average "Joe" could have done
a lot better working overtime at their job!
So average "Joe" says forget it
to the whole idea...
Let's take a look at what
happened. Sometimes money would be made. Other times money was
lost. Do you notice who makes a profit no matter what
happens...and never has to risk a penny? That's right. The
affiliate manager makes money no matter what!
The average affiliate may earn or
lose money. The affiliate manager only pays them when they
generate a profit. So the affiliate manager wins on the deal
whether the advertising system they write up for their affiliates
works well or not.
The deck is stacked against the
average affiliate. They only had a 1% chance of playing this game
and winning.
Let's change the odds.
The big myth of online affiliate
programs is that someone will "hand" you a good income. All you
have to do is sign up for Free, and it's like money in the bank.
Most people realize this, but the affiliate program managers make
it sound so easy sometimes.
The key to becoming a successful
affiliate is to stack the deck in your favor. This will shock some
people, but I'll say it anyway.
The best way to succeed in an
affiliate program is NOT to lead people to the product site. The
best way isn't to build a mini-site that leads into the product
site either. Both of those methods promote the affiliate
manager...and leave you out of the profit loop.
The best way to make money in
affiliate programs is to build an opt-in email list and then
promote one affiliate product after another to your list. The
purpose of your web site is to build a list. If you're doing
anything else with it, then you're missing out.
Focus on building your list...and
then selling the products you affiliate with. Then, you become the
one in control. It's your list. If you want to promote Suzy's
product, then you do it. If Suzy doesn't pay you well enough, then
you can promote someone else's product. You still OWN the list.
You can change income streams,
but you own the RIVER.
Terry Dean's eBook, "10 Quick and Easy Ways to
Increase Profits to ANY Web Site Overnight!" Reveals More Time
Tested Proven Internet Marketing Secrets Than 99% of the Paid
Products Available...Showing You Step-By-Step How to Increase
Your Traffic, Drop Your Expenses, and Drive Your Profits
Through the Roof:
http://www.bizpromo.com
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